Marketing is the new face of world and classrooms are its future. Combining these two mighty factors can unfurl a new era of development in marketing. Campus marketing has the potential to grab a vast consumer society towards merchandising. The prime factor for commoditization is building trust. A campus holds the neo consumer society and to grab the trust of the future mob one should promote their goods before these bulk buyers.
Campus marketing refers to the promotion of goods and ideas to the student population. In a way a loyal bunch of future consumers are brought in to marketing. For brand promotions merchandisers hire brand ambassadors to spread their goods online and on campus. Concerts are being set up to bag attention towards the brand’s existence along with these; special scholarships are set up for students. Some Multinational companies offer special promotions just for students and also they share free samples of products with them. In this way the buyers gain the attention of both students and the already existing consumer society around them.
The best example of the relevance of campus marketing has been set up by Apple. The company initiated a marketing strategy by giving special discounts to students and managed to take a large bite over the future consumer society. This also built a reliable set of consumers for them. Following the trend, campus marketing gained popularity over years and today, it had become one of the strongest modes of advertising in the field of marketing.