Get to know more with colours!

Get to know more with colours!

Graphic designing is the mode of creating visual compositions to communicate ideas through topography, imagery, colour, and form. It is not possible to do it in a specific form. Thats why there are diverse modes of graphic design. Each of the graphic design techniques necessitates a unique set of skills and tools.

Some types of graphic design

1. Visual identity graphic design

This mode of design focuses on the visual side to explain the overall concept of the brand and what it is intended for when compared to other brands. It makes decisions about the visual representation of the brand at any given time and place. The primary goal of visual identification is to elicit an emotional response from viewers while also informing them about the nature of the brand and its products and services.

2. Marketing and advertising graphic design

An advertisement graphic is the visual illustration used to convey the whole idea and service of the brand to the viewers, either through advertising or eye-catching packaging. In marketing, this mode of idea propagation is more helpful in focusing on the targeted audience. This results in a proper brand identity.

Examples of marketing graphic design

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners, and billboards
  • Info graphics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs
  • 3. User Interface Graphic Design

    A user interface, or UI, is the mode of marketing strategy that focuses on the interaction of the user with a device or application. The most common paradigm of UIs is windows, icons, menus, and pointers

    Examples of user interface graphic design

  • Web page design
  • Theme design (WordPress, Shopify, etc.)
  • game interfaces
  • App design
  • 4. Publication Graphic Design

    This mode of publication is for long-form pieces that communicate with the audience through public distribution. They are a classic mode of designing with a print medium. Publication designers must be skilled in communication, layout, and organisation. They must understand colour management, printing, and digital publishing in addition to graphic design.

    Examples of publication graphic design

  • Books
  • Newspapers
  • Newsletters
  • Directories
  • Annual reports
  • Magazines
  • Catalogs
  • 5. Packaging Graphic Design

    Packaging is vital for several products to prepare them for storage, distribution, and sale. The package design of a product communicates directly with the consumers, and thus, this is a crucial marketing tool. A packaging designer's job requires first-rate conceptual and problem-solving abilities, as well as a solid working knowledge of print and industrial design. They should be completely aware of the current trends and must be flexible in their approach according to the clients' requirements.

    6. Motion graphic design

    Motion graphics are graphics that are in motion. This includes animation, audio, typography, imagery, video and other effects that are used in online media, television and film.

    Examples of motion graphic design

  • Title sequences and end credits
  • Advertisements
  • Animated logos
  • Trailers
  • Presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Apps
  • Video games
  • Banners
  • GIFs
  • Graphic design is gaining popularity day by day and is growing as an effective service for branding and marketing. The entire advertising sector is now counting on graphic design for a more visually appealing means of promotion.