Performance Marketing

Grow sustainably with Performance Marketing that is backed by Data, Creativity, Strategy

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Strategy that dry performance and scale up growth

We bring no assumptions and no guess works, our performance marketing services are based on relevance strategies that are backed by data and research. We create strategies from studying the proven methods in the market and the current trends, to curate effective campaigns that are practical and fruitful for your brand.

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Core Strategies

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Search Engine Marketing

This promotes visibility of your website and brings in only interested consumers searching for particular products that they seek to buy.

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Social Media Marketing

Social media platforms are used to run strategic campaigns to engage, connect and convert target audiences into potential customers.

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VideoMarketing

Ideate, shoot and execute impactful visual content and run on different social media platforms to create conversations.

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DisplayAdvertising

Utilizes visual advertisements on third party websites and apps to promote activities like completing a purchase or generating leads.

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E-commerce Sales Campaigns

Strategic online marketing initiative intended for raising brand exposure, increasing website traffic, and driving online purchases.

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Reputation/Brand Building

Strengthen your brand's credibility, trust, and recognition by running strategic campaigns that develop your market presence.

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Local Business Campaigns

Attract and retain community customers with localized campaigns that boost brand awareness and drive potential sale into your brand

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CustomerRetention

Build long-term loyalty through personalized marketing strategies that nurture customer relationships and encourage repeat business.

Performance Marketing for Growth

ROI-Driven Results

Each campaign is maximized towards quantifiable results. Performance marketing means that all the dollars you spend will offer visible results, be they conversions, leads, or sales. By updating analytics in real-time we monitor our best practices, optimize strategy, and ensure that your marketing investment can deliver tangible and profitable returns.

Data-Backed Decisions

We not only believe in insights, we also believe in instincts. Performance marketing is based on the fact that it uses detailed data analysis to get insights on customer behavior, channel effectiveness, and campaign performance. All innovative choices, ad placements, or targeting strategies are supported by data and promote smarter strategies and more predictable and scalable growth.

Flexible Budgeting

No requirement of severe initial commitments. With performance marketing, you are able to optimize campaigns based on the outcomes. You will be able to begin small, gauge results, and allocate more to what works, maintaining full control of expenditure and reducing risks and maximizing returns.

Targeted Reach

Connect with the target market at the appropriate time. Your message is placed in the hands of those who are most likely to convert by specific audience segmentation and platform targeting Meta, Google, LinkedIn, or influencers. The outcome: effective campaigns that will transform attention into action.

Transparent Tracking

Keep track of what becomes of your money. Performance marketing offers complete transparency and clear reports in dashboards. In impressions-to-conversions, you are able to track all the metrics in real-time, and this makes you responsible and trusting in any campaign that we execute.

Key metrics to measure performance

Cost Per Click

Based on the quantity of clicks an advertisement obtains on a website or social media platform, advertisers are charged according to a statistic called cost per click, or CPC. CPC gives a clear idea about the performance and results that you acquire.

Cost Per Acquisition

Cost per acquisition, or "CPA," calculates the total cost of acquiring one paying customer at the campaign or channel level. The granular use of CPA sets it apart from Cost of Acquiring Customer (CAC), which is a crucial indicator of marketing effectiveness.

Cost Per Sale (CPS)

The overall cost incurred by a business to produce a single sale is measured by cost per sale, or CPS. This is especially important for commission-based marketing strategies and covers all advertising expenses, from media purchases to creative creation costs.

Return on ad spend ROAS

Return on ad spend, or ROAS, is a key performance indicator (KPI) that calculates how much money a company makes from advertising campaigns. ROAS measures how well an advertising campaign generates income and converts consumers.

Click Through Rate CTR

The percentage of people that click on an online advertisement or webpage is known as the click through rate, or CTR. Because it indicates that consumers view your advertisement or webpage to be highly relevant and engaging to the target audience, a high CTR is ideal.

Industries We Serve

Furniture

We create pertinent marketing strategies for furniture brands. From thorough planning to practical marketing, we guarantee that your efforts yield quantifiable outcomes and set up your brand for future growth.

Food

We help food brands in expanding their consumer base and making the most of every campaign dollar, whether they are on shelves or online. Our data-driven strategies are designed to increase exposure, encourage trial, and retain clients.

Technology

With marketing solutions suited to the ever-changing needs of tech industry, we drive innovation and operational excellence. Fintech, e-commerce, Ed- tech, and many more are included in the category of technology.

Fashion

We help Fashion Brands grow through smart influencer partnerships, powerful social media campaigns, and targeted online advertising, and reach to a large audience. These calls in potential clients and significantly increase in website traffic.

Common platforms we use to run campaigns

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Questions and answers

Unlike reach or visibility, performance marketing is concerned with measurable outcomes, e.g. clicks, leads, or sales. You pay on the condition of accomplishment of certain actions and thus, it is a more outcome-oriented and cost-effective marketing strategy.
Through the appropriate choice of audience and information-supported campaigns, performance marketing enables you to attract qualified leads, get more conversions, and invest your ad budget efficiently and get the maximum out of it (ROI).
Depending on your business, audience and goals, we operate on a combination of Google Ads, Meta (Facebook and Instagram) Ads, LinkedIn Ads and programmatic networks.
It may begin to yield results in a matter of weeks but the best campaigns are those that are constantly enhanced with time. In most cases, you can be assured of improvements in traffic, leads, and sales in 1-3 months.
We measure such KPIs as cost per lead (CPL), return on ad spend (ROAS), click-through rate (CTR), and conversion rate. Detailed performance reports are provided on a regular basis in order to have the actual view of the performance of your investment.
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